Improvements in Gender Equality in SportsĪlthough women have faced many challenges throughout history, they have come closer and closer to achieving gender equality and those advances cannot be ignored. The purpose of this study is to examine how increasing exposure to women’s sports impacts attitudes towards women’s sports. To this day, female athletes still experience significantly less and different media coverage than their male counterparts. Furthermore, the coverage of women’s sports did not supersede coverage of dogs and horses until 1992 (42). After finally being permitted to participate in sports, women had to undergo gender testing to make sure they were not men trying to cheat the system (62).
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In sport, specifically, women were once not even permitted to watch the Olympic Games (11). Women have been fighting for equality all throughout history. KEYWORDS: women’s sports sports media gender discrimination Future studies should immerse participants into the live action of women’s sports rather than highlight footage. Results indicate that the intervention decreased prejudice towards female athletes after 3 weeks but had no effect on interest towards women’s sports. Half of the participants received watched highlight films of women’s sports each week for 4 weeks. Therefore, could the media be making sports fans believe that women’s sports are less desirable by giving them less coverage? Using the Agenda-Setting Theory, Framing Theory, and Mere Exposure Effect, an intervention was developed to promote women’s sports to sports fans.
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Simultaneously, women’s sports, compared to men’s sports, are rarely broadcasted in the media.
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Many sports fans argue that women’s sports are boring compared to men’s sports. Wilmington College Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes Authors: Travis Scheadler, Audrey Wagstaff, Ph.D., MJE